Retainer Package Comparison Table

All packages are customized during onboarding to align with your business priorities. Ad spend is never included and is always billed directly to your Meta account. Minimum recommended ad spend is $150/month. 

We start with a deep dive into your brand, your audience, and your goals. I research your competitors, study what's working in your market, and develop a comprehensive creative strategy brief — the foundation everything else is built on. 

Using the strategy brief, I develop multiple ad hook concepts targeting different emotional entry points for your audience. Each winning hook becomes a full video script or static ad copy — ready for you or your creator to film or design. 

For Campaign Management and Partner tiers, I set up your campaigns in Meta Ads Manager with proper objectives, audience targeting, and creative — not the Boost button. Everything is configured to collect real data from real local customers.

Once ads are live, I monitor performance weekly — tracking CTR, cost per click, cost per lead, and video watch time. You receive a plain-language summary of what's happening and why. 

After 2–3 weeks of data, I identify what's working and what isn't. Then I produce a new batch of creative based specifically on those learnings — evolving what performs and replacing what doesn't. This is how results improve over time.

Every month you receive a clear performance report and a recommended focus for the coming month. No jargon. No vanity metrics. Just what matters — leads, conversions, and cost per result. 

Who This Is NOT For

Creative strategy retainers work best with committed, collaborative clients. This may not be the right fit if:

• You're looking for overnight results. Paid social creative strategy is a system, not a magic button
• You want guaranteed ROAS before a single ad has run — no one can honestly promise that
• You expect unlimited revisions or on-demand availability outside business hours
• You're not willing to invest a minimum ad spend budget alongside the strategy fee
• You prefer hourly billing or detailed time tracking for every task
• You're not ready to commit to at least 90 days — meaningful results require time to test and iterate
  
  

If you're unsure whether creative strategy is the right next step, a discovery call can help determine the best fit for where your business is right now. 

Frequently Asked Questions

Is ad spend included in the package price?

No. Ad spend is the money that goes directly to Meta (Facebook/Instagram) and is always billed to your account — never mine. My fee covers the strategy, creative, and management work only. I recommend a minimum of $150/month in ad spend to generate enough data to work with.

What's the difference between boosting a post and running a real campaign?

Boosting sends your content to the cheapest available audience — often outside your area and including bot accounts. Running a proper campaign through Meta Ads Manager means choosing the right objective, targeting a specific audience by location, interests, and behavior, and collecting real data you can learn from. The difference in results is significant.

How long before I see results?

Most campaigns need 2–4 weeks of data before patterns emerge. Month 1 is primarily about launching and learning. Month 2 is where iteration begins and performance starts improving. Month 3 is typically where meaningful, consistent results develop. This is why a minimum 90-day commitment produces far better outcomes than a single month.

What do I need to provide?

At minimum: access to your Meta Business account, a willingness to film short videos (for Campaign Management and Partner tiers), and your time for a monthly strategy call. I handle everything else — the strategy, the scripts, the setup, and the reporting.

Can I upgrade or downgrade my package?

Yes. Package tiers can be adjusted with advance notice, typically effective at the start of the next billing cycle. If your results are strong and you're ready to scale, moving up is straightforward. 

What if I need work outside my package scope?

Out-of-scope requests are quoted separately as one-off projects, subject to availability. Common add-ons include additional ad scripts, graphic design for static ads, and video editing, if not included in your current package.

Do you work with any industry?

I specialize in healthcare and wellness practices, real estate agents, local businesses, and online B2B service-based brands or consultants. These are the niches where my background gives me a genuine strategic advantage — I understand the audiences, the compliance considerations, and the emotional drivers that make ads convert.

Is there a minimum commitment?

Packages are billed monthly. I strongly recommend a minimum 90-day engagement to allow enough time to test, learn, and iterate toward meaningful results. Specific terms are outlined in your service agreement.

Let's start with a free 30-minute discovery call to find out if creative strategy is the right next step for your business — and which package makes the most sense for where you are right now.

Not ready for paid ads yet? That's okay! We have organic digital marketing retainers available to help you show up consistently and confidently online while continuing to build your brand.