I didn't plan on a career in digital marketing but, looking back, every piece of it makes sense.

It started in 2017 when a small remote agency took a chance on me. No formal background, just a lot of curiosity and a natural instinct for how design and strategy fit together. I learned fast, figured out what I was actually good at, and in 2019 stepped out on my own to launch Visual Style Digital Media.

Eight years later, I work with healthcare brands, B2B consultants, local businesses, and service-based companies as an embedded long-term marketing partner — the strategic mind behind how they show up, what they say, and whether any of it actually moves the needle.

My work sits at the intersection of creative strategy and hands-on execution. I develop the ad hooks, scripts, and messaging frameworks that make paid social campaigns convert. I build the content systems that keep brands showing up consistently without burning out their owners. And I bring a designer's eye to everything — because how something looks is part of how it works.

My background in healthcare gives me something most digital marketers don't have: I understand the audience from the inside. I know what it means to work in a clinical environment, what patients and practitioners actually respond to, and how to navigate the compliance considerations that come with marketing in that space. For healthcare and wellness clients, that's not a small thing.

I run Visual Style Digital Media from rural South Carolina, where I live with my husband and our favorite four-legged coworkers. When I'm not deep in a strategy brief or a content calendar, I'm usually enjoying the quiet charm of country life—or finally giving myself permission to work on my own creative projects.