Digital Marketing Retainer Packages
We offer 3 service levels to support business in all stages.
Essential Support Retainer
$1,500
Monthly Prepaid
Includes:
- Social media content creation and scheduling — 2x/week across up to 2 platforms
- Monthly content calendar aligned with your promotions and priorities
- 1 email marketing campaign per month
- Branded Canva Pro graphics for every post
- Basic monthly performance snapshot
- Email communication during business hours
- Up to 20 hours of support per month
Best fit if you:
- Have a smaller workload or fewer active marketing initiatives
- Need help showing up consistently without overwhelming your budget
- Are just getting started with outsourced marketing support
- Want a reliable foundation before scaling into a fuller retainer
Growth Partner Retainer
$2,500
Monthly Prepaid
MOST POPULAR
This retainer is built for small businesses and solopreneurs who are actively growing and need consistent, high-quality marketing execution without managing it themselves.
Includes:
- Social media content creation and scheduling — 3x/week across up to 3 platforms
- Monthly content calendar aligned with your promotions and priorities
- 2 email marketing campaigns per month
- Branded Canva Pro graphics for every post
- Full monthly performance report with plain-language insights
- Monthly strategy check-in call to align priorities and adjust focus
- Priority email communication during business hours
Best fit if you:
- Want a true marketing partner who handles strategy and execution
- Are actively growing and need things done consistently and well
- Are ready for more than basic posting — you want content with intention
- Prefer a long-term partner who learns your brand and grows with you
Scale + Visibility Retainer
$3,500
Monthly Prepaid
BEST VALUE
This elevated retainer is built for clients who want expanded capacity and higher-level strategic support alongside execution.
Includes everything in the Growth Partner Retainer, plus:
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Expanded monthly support capacity
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Foundations level Creative Strategy Package
-
Priority turnaround on requests (within reason and scope)
Best fit if you:
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Are scaling quickly or managing multiple initiatives
-
Want more hands-on involvement and strategic input
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Need flexibility, responsiveness, and extra bandwidth
- Need a long-term partner who treats your business like it's their own
Retainer Package Comparison Table
| FEATURE | ESSENTIAL SUPPORT | GROWTH PARTNER | SCALE + VISIBILITY |
| Social Media Posts | 2× / week (Up to 2 platforms) | 3× / week (Up to 3 platforms) | 4-5× / week (Up to 3 platforms) |
| Email Campaigns | 1 / month | 2 / month | 4 / month |
| Paid Ads Oversight | — | — |
✔ |
| Monthly Reporting | Basic snapshot | Full monthly report | Full monthly report |
| SEO Blog Articles | — | — | 2 / month |
| Blog Promotion | — | — | ✔ Social + Email |
| Strategy Check-Ins | — | Monthly | Monthly |
| BEST FOR | Maintenance & consistency | Active growth | Long-term visibility & authority |
All retainers are customized during onboarding to align with business priorities. Scope remains within the defined service tier. Ad spend not included. SEO services are content-based and do not include technical audits or advanced analytics.
How Retainers Work
A retainer provides ongoing, dedicated support each month within a clearly defined scope. Instead of billing hourly or per project, you reserve monthly capacity so work can move forward consistently and efficiently.
Here’s what that means in practice:
Priority access: Retainer clients receive prioritized scheduling and response times.
Defined scope, flexible focus: Each plan includes a set range of deliverables. Priorities can shift month to month, but total scope remains within the selected tier.
Proactive execution: Retainers allow for planning, execution, and optimization without restarting the conversation each time.
No rollover of unused time: Monthly retainers reserve availability, not banked hours.
Clear boundaries: Requests outside the retainer scope are quoted separately so expectations stay clear on both sides.
Retainers are best suited for businesses that value consistency, long-term momentum, and a trusted marketing partner rather than one-off projects.
Who Retainers Are NOT For
Retainers work best when there is trust, collaboration, and a shared understanding of priorities. They may not be the right fit if:
► You’re looking for one-off or emergency-only support
► You prefer hourly billing or detailed time tracking for every task
► You expect unlimited revisions or on-demand access
► You’re not ready to commit to consistent monthly execution
If you’re unsure whether a retainer is the right fit, a discovery call can help determine the best next step.
Retainer Frequently Asked Questions
Do unused hours roll over month to month?
No. Retainers reserve monthly availability and capacity, not banked hours. Unused time does not roll over.
Can I upgrade or downgrade my retainer?
Yes. Retainer tiers can be adjusted with advance notice, typically effective at the start of the next billing cycle.
Can priorities change during the month?
Yes. Deliverables can shift within the same scope tier based on business needs, as long as total workload remains within the retainer.
What happens if I need work outside my retainer scope?
Out-of-scope requests are quoted separately as one-off projects or added support, subject to availability.
Is ad spend included in paid ads management?
No. Retainers include paid ads oversight and management only. All advertising spend is billed directly to the client.
Does SEO include technical audits or deep analytics?
No. SEO services in the Scale + Visibility Retainer are content-based only and focus on blog writing, publishing, and promotion.
Is there a minimum commitment?
Retainers are billed monthly and are best suited for ongoing partnerships. Specific terms are outlined in your service agreement.
