Essential Support Retainer

$1,500

Monthly Prepaid

This package provides reliable, ongoing marketing and operations support for businesses that need help staying organized and moving projects forward — without the intensity of a full retainer.

Includes:

  • Ongoing marketing + administrative support within a defined monthly scope

  • Priority email communication during business hours

  • Support for existing systems, platforms, and workflows

  • Light content, website, or project updates as requested

  • Monthly task planning aligned with available hours

Best fit if you:

  • Have a smaller workload or fewer active initiatives

  • Need help maintaining momentum rather than building from scratch

  • Want consistent support at a lower monthly investment

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Scale + Visibility Retainer

$2,500

Monthly Prepaid

This elevated retainer is built for clients who want expanded capacity, faster turnaround, and higher-level strategic support alongside execution.

Includes everything in the Growth Partner Retainer, plus:

  • Expanded monthly support capacity

  • Advanced project planning and implementation

  • Deeper involvement in launches, campaigns, or system builds

  • Priority turnaround on requests (within reason and scope)

  • Proactive recommendations and optimization opportunities

Best fit if you:

  • Are scaling quickly or managing multiple initiatives

  • Want more hands-on involvement and strategic input

  • Need flexibility, responsiveness, and extra bandwidth

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A retainer provides ongoing, dedicated support each month within a clearly defined scope. Instead of billing hourly or per project, you reserve monthly capacity so work can move forward consistently and efficiently.

 

Here’s what that means in practice:

 

Priority access: Retainer clients receive prioritized scheduling and response times.

 

Defined scope, flexible focus: Each plan includes a set range of deliverables. Priorities can  shift month to month, but total scope remains within the selected tier.

 

Proactive execution: Retainers allow for planning, execution, and optimization without restarting the conversation each time.

 

No rollover of unused time: Monthly retainers reserve availability, not banked hours.

 

Clear boundaries: Requests outside the retainer scope are quoted separately so expectations stay clear on both sides.

 

Retainers are best suited for businesses that value consistency, long-term momentum, and a trusted marketing partner rather than one-off projects.

 

Who Retainers Are NOT For

Retainers work best when there is trust, collaboration, and a shared understanding of priorities. They may not be the right fit if:

 

► You’re looking for one-off or emergency-only support

► You prefer hourly billing or detailed time tracking for every task

► You expect unlimited revisions or on-demand access

► You’re not ready to commit to consistent monthly execution


If you’re unsure whether a retainer is the right fit, a discovery call can help determine the best next step.


 

Retainer Package Comparison Table

FEATURE ESSENTIAL SUPPORT GROWTH PARTNER SCALE + VISIBILITY
Social Media Posts 2× / week (Up to 2 platforms) 3× / week (3–4 platforms) 3× / week (up to 5 platforms)
Email Campaigns 2 / month 1 / week 1 / week
Paid Ads Oversight
Website Updates Minor updates Minor updates Minor updates
Monthly Reporting Basic snapshot Full monthly report Full monthly report
SEO Blog Articles 2 / month
Blog Promotion ✔ Social + Email
Strategy Check-Ins Monthly Monthly
Best For Maintenance & consistency Active growth Long-term visibility & authority

 

All retainers are customized during onboarding to align with business priorities. Scope remains within the defined service tier. Ad spend not included. SEO services are content-based and do not include technical audits or advanced analytics.


 

Retainer Frequently Asked Questions

Do unused hours roll over month to month?
No. Retainers reserve monthly availability and capacity, not banked hours. Unused time does not roll over.

Can I upgrade or downgrade my retainer?
Yes. Retainer tiers can be adjusted with advance notice, typically effective at the start of the next billing cycle.

Can priorities change during the month?
Yes. Deliverables can shift within the same scope tier based on business needs, as long as total workload remains within the retainer.

What happens if I need work outside my retainer scope?
Out-of-scope requests are quoted separately as one-off projects or added support, subject to availability.

Is ad spend included in paid ads management?
No. Retainers include paid ads oversight and management only. All advertising spend is billed directly to the client.

Does SEO include technical audits or deep analytics?
No. SEO services in the Scale + Visibility Retainer are content-based only and focus on blog writing, publishing, and promotion.

Is there a minimum commitment?
Retainers are billed monthly and are best suited for ongoing partnerships. Specific terms are outlined in your service agreement.